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Empresa, Marketing y Liderazgo
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u003cbu003eDescubre cómo alcanzar el éxito en tu carrera o dirigir tu propia empresa tomando como modelo las enseñanzas de los creativos inteligentes de Google.u003c/bu003eu003cbru003e u003cbru003e Mientras Larry hablaba, Jonathan comprendió que los ingenieros a los que se refería su jefe no eran ingenieros en el sentido tradicional. Sí, eran programadores y diseñadores de sistemas brillantes, pero junto con su experiencia técnica profunda, muchos de ellos también sabían de negocios y poseían una dosis saludable de creatividad.u003cbru003e u003cbru003e Como tenían un pasado académico, Larry y Sergey habían dado a esos empleados libertad y poder inusuales. Dirigirlos con las estructuras de planeación tradicionales no serviría; podían guiarlos, pero también los limitarían. "¿Por qué querrías hacer eso?", preguntó Larry a Jonathan. "Eso sería estúpido."u003cbu003eu003cbru003eu003c/bu003eu003cbru003e u003cbu003eENGLISH DESCRIPTIONu003c/bu003eu003cbru003e u003cbru003e Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary--and frequently contrarian--principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. u003cbru003e u003cbru003e Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.u003cbru003e u003cbru003e In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.